Employment Law Compliance Plan Assignment Example | Topics and Well Written Essays - 500 words

Employment Law Compliance Plan - Assignment Example Please note that the descriptions contain the consequences of the violation of the employment laws. The federal minimum wage of $7.25 per hour applies to covered nonexempt employees (Fox & Davenport, 2013). The rate took effect from July 24, 2009. The minimum wage in Texas and Federal are equal. The federal minimum wage covers the workers of businesses with more than $500,000 (Canas & Cross, 2008). However, the administrative personnel, executives, and professional workers are exempted from the protection of the minimum wage. The non-exempted employees deserve a pay for the overtime for time worked over forty hours. The employers are liable for minimum wage if they classify the employees incorrectly as exempt when they do not qualify such status. The violation of the law attracts a fine of more than $100,000. It is a requirement for the employers to offer safety to the employees as stipulated in the Occupational Safety and Health Act. The employees should work in a safe environment that is free of hazards such as toxic chemicals, excessive heat and noise, and mechanical dangers. The employees can file their complaints with the Texas Department of Insurance Division of Workers’ Compensation (TDIDWC) (Fox & Davenport, 2013). The employers are liable to compensate the employees as determined by TDIDWC or OSHA. Employers cannot discriminate against the employees who file such complaints. The law prohibits any form of employment discrimination based on religion, race, sex, sexual orientation, color, national origin, disability, and age. Additionally, the law stipulates that employers should not discriminate employees who comply with a subpoena (Canas & Cross, 2008). Employers who violate the law are liable to prosecution and charges imposed on them. The courts have the rights to compel the employers to give compensation to the employees who have suffered due to discrimination. The employers should not

The propinquity of exploratory history and anecdotal history Essay

The propinquity of exploratory history and anecdotal history - Essay Example History can never express the last word, as it must be revamped, reevaluated with the expansion of new encounters and new viewpoints (Hall and Du Gay, p 12). Today Aristotle's perceptions are acknowledged with some reservation. In the event that history is the past's vocalization, then it contacts us through various types of determined realities that must rely on upon memory, and memory by nature approves vacuity (Adhikari, p. 45). Regardless of the historiographers' honorable endeavors in the nineteenth century, it has not been conceivable to separate all ties from narrating. The rebuilding activity of the past is as much a demonstration of creative ability as it is of recognition. Conceivable reports should be made to connect clear crevices. This is not an assault of history, but rather a liberal demonstration to give believability and congruity to it. The effect of history is at last through words. Be that as it may, words never introduce total implications; words keep on changing in connection to different words. An artistic student of history more than an exploratory antiquarian is persuaded of the obstinacy and delicacy of reality spoke to through words. Energy about the scholarly parts of history adds new measurements to our comprehension of it (Adhikari, p. 46). History can never be absolutely target as the antiquarian's subjective judgment is unequivocal (Adhikari, p. 48). The antiquarian has the privilege to request that in this appreciation he is not judged uniquely in contrast to the craftsman.

Relation between jew of malta and merchant of venice Essay Example for Free

Relation between jew of malta and merchant of venice Essay The two novels, Christopher Marlowe’s ‘The Jew of Malta’ and William Shakespeare’s ‘The Merchant of Venice’, the main characters are Jews, a characteristic that makes the comparison of the books easier. However, the way the characters are presented has made the two stories have deep and active anti-Semitic notions and messages. Right from the beginning of the play, we can see some clear negative stereotypes towards Jews. Barabbas is undoubtedly portrayed as a man who loves money to an extent that he seems addicted to them. In the opening, we see a merchant, counting his money with passion, and later on complaining about not having made enough by his recent business activities. Marlowe straightly defines his whole character and attitude by this portrayal, showing us that Barabbas is nothing more than a greedy Jew. As the story progresses and the plot unfolds, the character of Barabbas also unfolds, showing us how he doesn’t even hesitate doing unethical and heartless things just so that he can protect himself from losing money. When his wealth is taken away, after he refuses to give half of it like the other Jews did, he unleashes his ruthless effort to regain his wealth. He doesn’t hesitate using his daughter to retrieve the gold and jewels he has hidden in his house, and it is meaningful to see how he reacts after Abigail throws him the bags of gold out of the window and he embraces them while ignoring his own daughter. Although this is not the only example of how he puts money over more important things, the fact that he seems to place money above Abigail, his own daughter, shows his general attitude. But of course it doesn’t stop there, as apart from his avaricious self, he has to quench his thirst for revenge and execute his plan for retaliation. His plan consists mainly of taking revenge from the man who took away the most precious thing he has, his wealth. That man of course is Ferneze, the governor of Malta. So, Barabbas decides to kill Ferneze’s son, Lodowick, that way taking the revenge he so passionately seeks. Once again he uses his own daughter as decoy, to execute his plan, showing that she has mainly a functional purpose for him. After he completes his plan and kills not only Lodowick but also Mathias, the man that his daughter loves, he feels betrayed by his daughter, as she converts to Christianity. I believe that this is where the insanity and sickness of Barabbas reaches a peak. He is determined to kill his own daughter, because he feels that she disrespects her family’s name. The epilogue to this madness comes when finally Barabbas gets killed by his own evil plots. In the end of the story we can easily identify the negative characteristics that Barabbas has, which are also strongly connected to the fact that he is Jewish. His elitist nature, his illogical actions that are all driven by his avarice, and his lack of sentiments towards other people, make him fit ideally the stereotypes of Jews that existed at the time. So, every single part of his hateful and insane being, is justified by the fact that he is Jewish, and thus it is natural that he is unstable and inferior to Christians. The next example of anti-Semitic portrayals comes from ‘The Merchant of Venice’. The main character, Shylock is portrayed as a greedy Jewish moneylender that is just like Barabbas, when it comes to hate towards Christians and other people in general. He is also a heartless man, not feeling pity for anyone, showing a rather sadistic nature. The hate he feels for Antonio is so immense that makes us question to what extent he is actually rational at all. Throughout the development of the plot he seems to hold so many negative values that it is impossible not to make a connection between his character and the fact that he is a Jew. Just like Marlowe, Shakespeare makes the fact that he is Jewish the root of all evil, as from that very fact all the other negative traits arise. As Bloom mentions in his essay, Shylock is a walking nightmare, and that should be the only way that anyone portrays him. As we can see from his speeches, he clearly has a great love for his wealth and he is not jeopardizing his financial position for any reason. It is not a coincidence that when Jessica runs away with his money, he mostly worries about his wealth and not so much about his daughter. Also, the fact that Jessica had to run away shows that Shylock is far from an ideal father. His speeches also show that he has an extremely negative attitude towards Christians that he justifies as the retaliation for all the anti-Semitism he has faced. He seems very resentful towards the people that have acted in a bad way towards him and as I mentioned earlier, especially Antonio. So, his actions are mainly driven by his rage and what he thinks as retribution. By the portrayal of Barabbas and Shylock, a logical question approaches. Are the two writers inspired and influenced by racism and the anti-Semitic ideas of their time? In ‘The Jew of Malta’ it is hard not to recognize all the negative Jewish stereotypes presented in the form of a very unappealing character, Barabbas. Barabbas is not just an unethical and evil man, he is the typical money-loving Jew, with all the disgusting characteristics that the racist society of the two writers has attributed to Jews. Such a racist society had created all these negative stereotyping for Jews, making them seem like greedy monsters. So I find it impossible that Marlowe as an author hasn’t been affected and influenced by the stereotypes of his time. That is mainly because in societies that racism towards a specific religion is so acceptable, there is very high tolerance for reproduction of such ideas and thus such a portrayal would not arise any questions or hate. Such situation reminds me of what happens with many fictional evil characters like the devil. I doubt that even a single reader would object if a writer attributed evil characteristics to the devil! Although it may seem like an oversimplified example, I believe it captures the very essence of the attitude of people at the time. That is, because the society had condemned Jews of being the cause of everything bad. Such portrayals are very similar to what Carl Marx has written hundreds of years later, describing Jews as mere worshipers of money. Although in our days the Jew of Malta can be viewed as a cynical work, I seriously doubt that Marlowe has such an intention, as he characterized it atragedy. Â  It is clear to me that no matter how anti-Semitism is viewed today after many important events like the Holocaust, the play was influenced by a lot of religious racism and prejudice, and Barabbas’ characteristics were nothing but the actual portrayal of ‘evil Jews’ as the English at the time viewed them. Consequently, Barabbas seems like the epitome of a real ‘Jew’, the epitome of evil, greed and lack of conscience. The case is similar in ‘The Merchant of Venice’, as Shylock is also portrayed like a perfect example of a Jew, as stereotyped in the Elizabethan times. I personally feel that Shakespeare was also influenced by the general anti-Semitic environment he lived in. Although a verdict of whether he was actually racist in his story is hard to be reached, I find it impossible that a play meant for Christians would not follow the trends of the time. The examples in the story are numerous and clear, straightforwardly proving the position of the Jews. From the fact that the Jews are presented the way they are, up to the point that they are forced to convert to Christianity or give up a part of their wealth, it is evident how negative the Jewish religion was as a characteristic. The fact that it was the same thing for the government to gain wealth and convert a Jew, show the deep-rooted hatred against this religious group, and the fact that Christians simply wanted to get rid of them as they viewed them like parasites. Such sort of treatment reminds us, newer generations, of the Nazis and their monstrous acts but at the time of the original play, as aforementioned, racism was perfectly fine! Nevertheless, Shakespeare does act in a racist way, if we assume that a writer is judged by what he actually writes. I would strongly doubt that Shakespeare intended to make his play anything similar to a parody or a criticism of stereotypes, and I believe that he expresses what he purely thinks. As we have seen from the two plays, the Jewish protagonists, Barabbas and Shylock have a very negative and unethical personality. Their vile and evil acts, paired with their appalling characters, seem to be the actual description of a negative stereotype towards the Jews. Although it may seem ambiguous whether these portrayals are actual and literal or simply ironic, it is clear to me that the answer is simple. The two authors have no intention at all of criticizing racism and simply portray Jews just as a normal Elizabethan would. So, the two stories, although politically incorrect and really prejudiced, are the result of truthful portrayals and honest approaches of the description of characters with a Jewish religion. No matter how wrong and inaccurate, these descriptions were made with complete seriousness by writers living in an environment were such sort of prejudice was rooted from many years ago and continued to bloom.

Pizza Hut Market Analysis

Pizza Hut Market Analysis SWOT Analysis of Pizza Hut (S)trengths 1. Pizza Hut is a welcomed fast food brand in the UK. In a survey, Pizza Huts ranked No.4 in the Most loved list of eating out in UK (Marketing Online 2008). 2. Pizza Hut already uses the online ordering service successfully. Among the Unique audience ranking of Pizza Brand Site, Pizza Hut took the No.1, 515,000, which exceeded Dominos 365,000 (Luan, 2009) (W)eaknesses 1. Fault management decision. Pizza Huts rebranding of some of its outlets as Pasta Hut has generated consumer discussion, but it is a stunt that is unlikely to produce long-term growth for the brand'(Schrezenmaier 2008). (O)pportunities 1. Nutritional food. Restaurant chain Pizza Hut has confirmed that it will become one of the first foodservice operators in the UK to offer nutritional information on its menus as part of new voluntary initiative.'(Market Watch: Global Round-up online 2009). 2. ATM activity. Pizza Hut is launching an advertising campaign using cash machines to promote the launch of its fixed-price Happy Hour menu (Marketing Online 2009). (T)hreats 1. Dominos Price. Dominos has always priced its pizzas at a premium compared with those of Pizza Huts delivery service and independent rivals (Marketing online 2008). 2. Fat Concern. Pizza Hut listed its Mediterranean Deluxe cheesy bites pizza contends 4.392 calories. It keeps you going far about two days-daily intake should be 2,500 for men and 2.000 for women (Director online 2009). Pizza Huts Current Communication Mix 1) Sales promotion One of Pizza Huts more recent sales promotions is its Happy Hour menu. The Happy Hour menu provides consumers the choice not only pizza, but also pasta, salad and plus garlic bread and a drink. Pizza Hut promoted this menu at a  £4 fixed price. Pizza Hut premiered this promotion using an ATM advertising campaign. The purpose of this campaign is to hopefully increase visits by customers to Pizza and was cleverly timed to premier around pay-day for most of the working public. 2) Sponsorship Pizza Hut possesses a wide sponsorship in different and variety areas from past until now. For instance, the notable sponsorship of Pizza Hut is as a part of PepsiCos. There has also been partnerships with Formula one, Euro 96 and was a sponsor of the Newcastle Vipers ice hockey team from 2007/08 EIHL season. Nowadays, Pizza Hut is proud to sponsor National Family Week. This is the biggest official celebration of families and Pizza Hut is a gold sponsor of such an exciting new initiative backed by the largest coalition of family in the UK. (The Greenwich Gazette, 2009) Therefore due to the association with such reputable brands, sponsorship is a very useful method of marketing for Pizza Hut and has helped communicate the image of Pizza Hut to its target audience. 3) E-marketing The internet communication of Pizza Hut plays an important role for customers. Pizza Hut also has used social networking sites such as Facebook and Twitter to create E-marketing. Facebook users can join a Pizza Hut group and receive information of any promotions. This new form of marketing is Pizza Hut adapting to new technology and understanding there are a lucrative options for marketing this way. The target audience that use social networking sites most profoundly Generation X and this creates a parallel to a large proportion of Pizza Huts target audience. 4) Branding In 2008 Pizza Hut rebranded its UK business to Pasta Hut. The expenditure of this rebranding cost  £100M (Marketing Week, 2008) as it refurbished many restaurants and also created new outlets. The change of the brands name could be seen as a trial exercise to promote and test the markets acceptability of the new name. It has been noted however that most of people still prefer the previous name Pizza Hut and found the rebranding of Pasta Hut stale and uninteresting. Objectives Objective 1: To introduce a healthy alternative within the pizza market. A motivational conflict arises for many people when thinking of going to Pizza Hut. Pizza Hut is seen by many people as a fast food restaurant and fast food restaurants are associated with unhealthy food and therefore obesity. This consciousness has become more apparent especially after such documentaries as Super Size Me in which Morgan Spurlock carries out a task in which for a whole 30 days he cant eat or drink anything that isnt on McDonalds menu (IMDB, 2009) This is why Pizza Hut needs to be more aware of looking after its customers health and to give a healthier option for the more diet conscious customers. Therefore the proposal is a selection of pizzas in which you get one of your five a day, these pizzas will also use low fat and low salt. There will also be an option to have wholemeal pizza base to help increase customers fibre content. Pizza Hut has already reduced their salt content in there pizzas; in some cases by as much as 30% (InfoFrancise, 2009), in the last 3 months and since 2007 removed hydrogenated vegetable oils from all its food items, but it is viewed that there is limited awareness of this option for consumers. Objective 2: To ensure that Pizza hut has a healthy alternative in their main product to react to competitors healthy versions. Although Pizza Hut has options of salad and healthy pastas, to compete with competitors there must be a healthy and interesting alternative for more health conscious people. This can be seen in fast food alternatives such as Subway in which there are 12 low fat options all under 6 grams of fat. Dominos, a main competitor of Pizza Hut have an option of reduced fat cheese in which it states 100% great taste, 33% less fat. Therefore to compete effectively with competitors such as Dominos, Pizza Hut needs to produce a campaign that offers a healthy range and then communicate this to their customers. One of the main customer bases are parents either looking for more sophisticated and healthier options for themselves when taking their children to Pizza Hut or for the health conscious parents who are worried about their children eating fast food, this campaign needs to party be aimed at them. Objective 3: To create a new image of Pizza Hut as a restaurant chain that cares and wants to keep its customers healthy. The image of Pizza Hut such as many other fast food restaurants to much of the public is associated with food that has high contents of fat and salt. As the rate of adult obesity is 23%, almost twice the level in France (The Daily Mail, 2009) and also by far the worst rate in Europe, much focus by the government has been put on campaigns to bring attention to this worrying statistic and assist the public with information on how to keep healthy. Therefore Pizza Hut has decided to bring out a new campaign and also through this, a new image of a restaurant that understands the growing issue of obesity and wants to provide and encourage its customers to choose healthy options when visiting Pizza Hut. Hopefully also this campaign should encourage a new customer base of customers due to becoming more health conscious have not visited Pizza Hut as frequently. It is also aimed to encourage existing customers to visit more frequently by relinquishing the guilt of eating food with a high calorific count. Marketing Strategy Pull strategy The healthy eating campaign is directed at end user customers in order to generate increased level of awareness, change and/or reinforce attitudes, reduce risk, encourage involvement and ultimately provoke a motivation within the target group. The campaign hopes to create a motivation for the consumer to therefore stimulate action within the target audience. The consumer expects the offer to be available to them when they decide to enquire, experiment or make a repeat purchase (Fill, 2009). The pull strategy requires the brand to allocate a large proportion of funds to advertising, this is especially so when using mass media and sales promotion. Pizza Hut aims at attaining the objectives of the pull strategy by using television and internet advertising. These advertising forms are seen as very credible examples of mass media as they have the ability for mass penetration which in turn reduces the unit cost of the advertising. This above-the-line communication is accentuated by the use of sales promotions which is a below-the-line communication. Sales promotion which is another aspect of the pull strategy, its aimed at creating a demand for the product in the consumers psyche, this creation of a want/need increases the likelihood of a purchase. The Marketing Communications Mix To ensure that our message manages to reach as much of the target audience as possible we have chosen to use the following communication approach. This approach uses a combination of advertising using two media forms, the internet and television. In accordance with the advertising, sales promotions and public relations will be carried out to hopefully guarantee the success of the campaign. Television The creation of television provided a new opportunity for widespread effective advertising. When viewing advertisements the public assesses what the advert conveys and how it conveys this message. This causes the public to evaluate aspects such as presentation, creative appeal as well as of course the message. Therefore due to impact that this powerful audio-visual tool can have on the audience, it is imperative that much consideration is given to the impression that is portrayed. One major benefit of television advertising is that it has a very high level of penetration. Statistics have shown that in the United Kingdom on average the public watches television for 28 hours per person per week (Nationmaster, 2009). This therefore provides a lucrative possibility for many corporations. Due to the audio-visual possibilities that television advertising provides it gives the advertisers an opportunity to utilize the creative potential and fully portray the message desired which consequently helps the brand to achieve its aspired goals. For the television advertisement, a brand such as Pizza Hut should produce adverts that are creative and entertaining but also ensures that the core message is clearly communicated. The advertisement must be appealing to keep the attention of the audience to hopefully limit the effect that surrounding noise and distractions may have. There is a tendency of many consumers to directly link the credibility of a brand with the credibility of the medium, and television advertising is perceived as a highly credible source to most audiences. Therefore the credibility of the Pizza Hut campaign has high chances of being enhanced if it associated with TV adverts. The television advertisement for the new campaign needs to be positively engaging on the emotional and psychological grounds. Our basic aim is to implement the pull strategy to create a demand for this new product category via the mass media. The target audience for the pizza hut campaign is the health conscious segment, but health consciousness is reflected in varied shades for different individuals, and this consideration is depicted in the television advertisement. The advertisement shows an ordinary British family consisting of a mother, a father and two teenagers; a son and a daughter. They are discussing what to have for dinner at the dining table. One option that is discussed is pizza, and it shows the four different perspectives of having pizza for dinner. The mothers standpoint is that pizza wouldnt be suitable as it is unhealthy and lacks proper nutrients for the family, while the daughters perspective is that she would have motivational conflicts due to the high calorie count and the diet she has been carrying out, the son also may have a similar negative perspective due an extensive work-out schedule that he has been keeping to and doesnt want to ruin and that father may be worried about blood pressure and cho lesterol that are common with his age and therefore the consensus is not to order a pizza even though everyone would enjoy the experience. A pizza base appears magically on their table and tops itself up with all the healthy ingredients like vegetables/grilled lean whit meat/low fat cheese etc, which adds to the health quotient of a pizza. The advert now describes the complete new range of healthy Pizzas from Pizza Hut. This advertisement aims to appeal to its audiences through an emotional stance. Understanding a mothers basic instinct to ensure the family keeps healthy, understanding many teenagers insecurities as well as understanding the worries about health for the majority of the aging population. The psychological perspective of this advert would be that people are enjoying a pizza without experiencing cognitive dissonance. The advert would have a strong visual appeal to create the sense that it would be delicious and full of flavour, this would be carried out with visually appealing colours of the topping as well as the surrounding background of the advert. The slogan used for this advert is Pizzas Just Got Healthier. This is a clear, strong slogan and it also communicates the core idea of the whole advertising campaign in lucid, simple language which is easily retained by consumers. The slogan also is able to depict an image of the brand which cares about its customers health through an product innovation. The sales promotion that is integrated into the campaign will be shown at the end of the advert with a change in the tonal quality of the speaker, this is aimed at getting the audience to pay attention at the moment when the majority of the information is relayed. Refer to Appendix A for story board. The last but not the least the advert would be following the Association Guideline within C4S Golden Guidelines; the television advertisement will be aired throughout a entertainment/comedy section, throughout the time period of 6pm to 8 pm. This time period would be a high reach period as it after school and work when more members of the family are at home. It would be most viable to relate the advert to the shared territory and common targeting aspect of the Association Guidelines. Internet Advertising The internet is described by many as a one of the most important inventions of the century. It has been a part of a major revolution in technological development worldwide. With the advent of web based advertising in 1994, it has become an extremely convenient method for many brands to reach to the greater masses at a relatively lower cost in comparison to traditional media. The current generation is highly dependent on the internet, and therefore advertising online in the form of banner ads, button ads, pop ups are the smart and viable options for many reputed brands. Potter (1994) estimates that web based marketing results in ten times the units sold at one tenth of the advertising budget, and thats one of the most important reasons to opt for an online advert. An added bonus also is that consumers have the option of watching the advert as many times as they wish and so are able to obtain all the information that the advert provides. The new Pizza Hut campaign focuses mainly on giving healthier alternatives when visiting Pizza Hut, mainly in the forms Healthy Pizzas. This should be highlighted clearly to the audience as this should create an interest that may cause possible customers to acquire more information about the campaign. Another rationale for using web based advertising is the higher chance of an instantaneous purchase, as long as there is a option of purchasing the product or service. This impulse purchase effect will occur especially with food producers such as Pizza Hut, as it satisfies a physiological need in Maslows hierarchy of needs. To hopefully ensure a purchase it would be advisable for Pizza Hut to have an option of Order Now and a link to the website. Public Relations Harris (1998) indicates the purpose of marketing PR is to gain awareness, stimulate sales, facilitate communication, and build relationships between consumers and companies and brands. This opportunity is an interesting prospect for Pizza Hut and alongside advertising may enable the campaign to reach more of the target audience. Pizza Hut can use its public relations agency to promote its products, services as well as its corporate identity. This is especially useful as the campaign is aiming for an image change, public relations will help communicate this change to many different groups of stakeholders. Corporate public relations is responsible for establishing understanding and trust with individuals who have a potential or actual interest in the organisation, (Kitchen, 1997). According to Gruning (1992), corporate PR is the management of communication between an organisation and its publics. These may include health organisations, local businesses, local education authorities and potential customers along with many more groups. Pizza Hut can use and associate the high credibility attached to this form of communication. (Fill et al, 2005) to create credibility and maintain the credibility of the brand. In order for Pizza Hut to be effective when carrying out its public relations, it will introduce newsletters informing the previously mentioned groups of what they are trying to do in its new health campaign. Pizza Hut could also evaluate the effectiveness of its public relations by offering readers the chance to comment on the company and any articles through the feedback form at the back of the newsletter. Pizza Hut has decided to put together an article with a major newspaper publisher about obesity levels and the new Pizza Hut healthy campaign. Public relations are often important at more of a corporate level and without this option Pizza Hut would struggle to be seen as a major food outlet. This can be seen as a form of publicity. Pizza Hut should also conduct a certain amount of public relations to its internal stakeholders such as staff and external stakeholders. Internally the employee magazine should be used and these cues should develop images and perceptions (Fill, 2005) in the mind of the stakeholders, internally as well as externally. Therefore the ability for public relations to reach a medium size audience and also portray a credible image indicates that Pizza Hut should be using PR as one of its communication tools. It must not be ignored however that public relations is more effective when integrated with other communication tools. By combining such tools as advertising with public relations it is possible to gain full national coverage something that would not necessarily be possible with other communication tools. Sales Promotions The institute of sales promotion (2004) defines sales promotion as a planned and implemented activity that both enhances product or service appeal and changes customer behaviour positively in return for an additional benefit for purchase or participation. (Yeshin, 2006) According to Yeshin (2006) sales promotion can function on three levels by communicating, catching the customers attention at the point of purchase'(Yeshin, 2006) as well as providing extra information that may influence the purchase decision. Sales promotions can also provide an incentive by offering some form of direct inducement, either immediate or delayed, which changed the perceptual base of the purchasing decision. (Yeshin, 2006) Sales promotions can also advance the purchasing decision and invite the consumer to engage in an immediate transaction. (Yeshin, 2006) Therefore there is a strong rationale for using sales promotions in the new Pizza Hut campaign. The ability to create a product trial and sampling is necessary aspect for the success of the campaign. Once attracting customers to try the new healthier pizza range, this hopefully will encourage repeat purchases and create a loyalty to the brand. Through this loyalty there will hopefully be an increase in frequency of purchase as well as different usage. The sales promotions that Pizza Hut are planning on integrating into the campaign are such as a grouping with Innocent Smoothies. Innocent Smoothies is a good association with this campaign as it is a well known smoothie brand which is related heavily with being healthy and prides itself on only using 100% natural, healthy renewable ingredients. (Innocent Drinks, 2009) have also already had success with the health conscious target audience already and so will create added value in the mind of this audience. The promotion that Pizza Hut is running is a Meal Deal in which a choice of healthy pizzas accompanied with either an innocent smoothie or a side salad. This Meal Deal will be set at  £4.99. Through these promotions there will hopefully be an increase in market share due to brand switching. A pull strategy will occur in which consumer decides to choose Pizza Hut over competing brands. Unlike some other tools of marketing communication, which work over a longer term, sales promotion produces rapid results and return on investment is often substantial. However it will be used along side with other marketing communication tools for this campaign so as to bring about an integrated marketing communication approach. Scheduling and Implementation All the creatives for the campaign will be carried out via an agency used by Pizza Hut on previous successful campaigns. As commented on the agencies website regarding the results of one of their campaigns. The following year Pizza Hut UK reported their best-ever financial results and achieved the goals in their five-year plan a year early (Cchange, 2009) Media Planning essentially means the process of establishing the exact media vehicles to be used for advertising. (Entrepreneur, 2009) After having defined our specific target group which is the Health Conscious customers, and using a pull strategy, the media planning would automatically be done for the mass media, and TV and web based advertising have been chosen based on their wider reach at a relatively lower cost. The media planning has been done keeping in mind the following aspects:- Reach. Shown as a percentage, reach is the number of individuals (or homes) the product is aimed to be exposed to through specific media scheduled over a given period of time. (Entrepreneur, 2009) Frequency. Using specific media, on average how many times an audience be exposed to the advertising message? It takes an average of three or more exposures to an advertising message before consumers take action. (Entrepreneur, 2009) Cost per point. Whats the cost of buying one rating point for the target audience; which equals one percent of target audience, its a method used in comparing broadcast media. Impact. Does the medium used create opportunities when appealing to the senses, such as sight and hearing, in its design and production? Selectivity. To what extent can the message be limited to the people who are known to be the most realistic prospects. The distribution in this case is direct B2C as the pull strategy is used extensively which aims at minimizing the distribution channels. Both the TV and web adverts will be aired January to August, and this timescale is chosen to synergize the idea of healthy pizzas with people trying to be on a diet and lose weight during the summer when the public is more inclined to exposing themselves to d summer sun, and a fit body is an added advantage to that. Resources Budgeting The below table indicates the budget used during the previous years and hence the marketing campaigns will be based around these figures. Leading pizza restaurants and takeaway chains have increased their spend over the past few years. (Mintel, 2009). Therefore as this will be Pizza Huts biggest campaign of 2010 a sizable budget will be assigned. This will be set at between 15-20% of their annual marketing spend assigned to this new healthy pizza campaign. The campaigns will be targeted from January to August. The reasoning behind this is as the New Year is a time when people are beginning to make resolutions about their diet. The lead up to the holiday season summer should also be heavily targeted as many people will want to get in shape for their holidays and gain the perfect body. PR The PR agency will be held by Pizza Hut on a retainer basis of  £2,000 a month. The benefit for Pizza Hut is that most agencies will sacrifice some time recovery for the sake of certainty, so the client will always get better value through paying a regular fixed amount. (B2bm, 2009) TV TV adverts cost have been calculated on the following basis. In general TV adverts are bought on a cost per thousand viewer basis, most channels offer discounts on ITVs standard price of  £5.69* per thousand viewers. (TV Advertising, 2009) Since the advertisements will be carried out during peak evening and afternoon times when the family are together a higher rating will be achieved as a result a high budget has been set for this. As commented by where on the earth group the average budget for producing a 30 second commercial in the UK is around  £140,000 (Ehereontheearthgroup, 2009). Hence this is the budget set for the creative of the TV advert. On-Line Advertising. The banner advertising budget will be based on the fact that a banner ad on Yahoo! would cost you anywhere between $2,000 to $5,000 per month. (Benchmark communications, 2009). In pounds that is roughly 1,500- 3500 a month. As other companies such as MSN will be used a sizable budget will be used every month. Pop up ads will be budgeted in a similar manner to this. The micro site development costs will be based up the design of the site and hosting by an agency including having SEO developed within the site. Sales promotions The main cost associated with these will be creative and done by the agency with the main cost be associated with printing of the sales promotion materials such as leaflets and inserts into the menus. As this is to be done nationwide the costs are expectedly high. Evaluation and Control Evaluation is important for two reasons. Firstly, as marketing becomes more important to management, performance of these campaigns increasingly affect remuneration. (Les Binet, 2005) Secondly, what you measure influences what you do. If you evaluate things correctly, then you are able to increase profits by ensuring marketing funds are spent sensibly. If you evaluate things inaccurately there is a risk you marketing priorities will be distorted and funds assigned incorrectly. (Les Binet, 2005) This campaign will be evaluated using the measuring techniques below: Recall and recognition:-In order to check the awareness level the target audience have about the advert the recall test will be used to check how many times viewers spontaneously remember the advert and how well they are able to recognised it when taken away and brought back Sales- The level of sales generated during this campaign will be compared to previous sales, this will help when evaluating the impact of the sales promotion and advertising on the target audience. Web site tracking: There will also be a comparison of traffic on the website before and after the campaign. Online advertising: The click through rate that is the percentage of viewers who click on a banner advert would also be tracked. References De Avila, J. (2008). Home Family Shopping Around / Healthier Pizzas. Wall Street Journal. D.2. Potter,E. (1994). Commercialization of the World Wide Web. Well Topic in the Internet Conference on Well. Fill, C (2005). Marketing strategies and concepts engagements, strategies and practice. 4th ed. Pearsons Education Ltd. p36 793. Gruning, J (1992). Excellence in Public Relations and Communications Management. New Jearsy: Lawrence Erlbaum. P18 307 Hackley, C (2005). Advertising and promotion communicating brands. Sage Publications. p25 209. Harris, T (1998). Value Added Public Relations. Chicargo: Business Book. p 14 199. Kitchen, P (1997). Relations Principles and Practice. London: Thomson Business. p22 178. B2BM (2009). Agency remuneration revisited. Available: http://www.b2bm.biz/features/?groupId=13225articleId=24367. Last accessed on 4th December 2009. Benchmark communications. (2009). Available: http://www.bmcommunications.com/int_ad.htm. Last accessed 4th December 2009. CChange. (2005). How We Help. Available: http://www.cchange.co.uk/. Last accessed 1st December 2009. Director. (2009). 10 THINGS we discovered last month. Available: http://0-search.ebscohost.com.wam.leeds.ac.uk/login.aspx?direct=truedb=buhAN=39349129site=bsi-live). Last accessed 30 November 2009 Entrepreneur. (2009). Media Planning. Available: http://www.entrepreneur.com/encyclopedia/term/82454.html. Last accessed 1st December 2009. Greenwich Gazzette. (2009). Pizza Hut is proud to sponsor National Family Week the biggest offcial celebration of families. Available: http://thegreenwichgazette.blogspot.com/2009/05/pizza-hut-is-proud-to-sponsor-national.html. Last accessed 2th December 2009. IMDb. (2004). Plot Summary for Super Size Me. Available: http://www.imdb.com/title/tt0390521/plotsummary. Last accessed 5th December 2009. Info Franchise. (2008). New healthy menus at Pizza Huts. Available: http://www.infofranchise.co.uk/detail.cfm?IdNotizia=11136IdSezione=3strKey=en. Last accessed 4th December 2009. Innocent. (2009). Keeping things natural. Available: http://www.innocentdrinks.co.uk/us/ethics/keeping_natural/. Last accessed 29th November 2009. Jack, L. (2008). Pizza Hut rebrands to Pasta Hut . Available: http://www.marketingweek.co.uk/in-depth-analysis/pizza-hut-rebrands-to-pasta-hut/2062734.article. Last accessed 4th December 2009. Luan, G. (2009). Pizza Hut claims boom in sales over Christmas places it top of online food chain. New Media Age. Available: http://0-search.ebscohost.com.wam.leeds.ac.uk/login.aspx?direct=truedb=buhAN=36560617site=bsi-live Last accessed 2nd December 2009. Martin, D. (2009). Britain sickest country in Europe with worst rates of obesity and teenage pregnancy. Available: http://www.dailymail.co.uk/health/article-1129964/Britain-sickest-country-Europe-worst-rates-obesity-teenage-pregnancy.html. Last accessed 27th November 2009. Marketing. (2008). Dominos breaks menu price vow. Marketing. Available: http://0-search.ebscohost.com.wam.leeds.ac.uk/login.aspx?direct=truedb=buhAN=32135052site=bsi-live . Last accessed 30th November 2009. Marketing. (2008). Eating out. Marketing. Available: http://0-search.ebscohost.com.wam.leeds.ac.uk/login.aspx?direct=truedb=buhAN=32135123site=bsi-live. Last Accessed 2nd December 2009. Marketing. (2009). Pizza Hut in ATM activity. Marketing. Available: http://0-search.ebscohost.com.wam.leeds.ac.uk/login.aspx?direct=truedb=buhAN=36441379site=bsi-live). Last accessed 2nd December 2009. Market Watch. (2009). Pizza Hut: nutrition on the menu Food. Market Watch: Global Round-up. Available: http://0search.ebscohost.com.wam.leeds.ac.uk/login.aspx?direct=truedb=buhAN=36888427site=bsi-live. Last accessed 2nd December 2009. Mintel. (2009). Pizza-UK 2009. Available: ht

A Tale of Two Cities: Minor Characters Essay -- essays research papers

A Tale of Two Cities: Roles of Minor Characters Every story in the history of literature has one or more characters that are not as significant as other characters. Although these characters aren’t as important, they serve to advance the plot or are symbolically important. There are definitely numerous depictions of these characters in A Tale of Two Cities, by Charles Dickens. Two examples are Lucie Manette Darnay and Miss Pross. Both of these flat characters are important in the development of the story. Lucie Manette Darnay played an important and symbolic role in the novel. Dickens described her as â€Å"the golden thread† of the novel, weaving its good throughout the plot. Along with her good nature, she was also young and attractive. Dickens described her as having: †¦a short, slight, pretty figure, a quantity of golden hair, and a pair of blue eyes†¦and a forehead with a singular capacity†¦of lifting and knitting itself into an expression that was not quite one of perplexity, or wonder, or alarm, or merely of a bright fixed attention, though it included all the four expressions. (Dickens 17) Dickens created Lucie to be an ideal rather than a real woman. She represented all that is good in humanity—innocence, kindness, faith, and hope—and she served as a touchstone for other characters to find those qualities within themselves. Lucie is a loving and devoted wife to Charles Darnay. After Darnay’s death sentence she tells him: We shall not be separated long. I feel that this ...

Red Dress by Alice Munro Essay -- Red Dress Alice Munro

"Red Dress" by Alice Munro The short story "Red Dress" by Alice Munro is about a young girl's first high school dance. Her home and school environment determined her attitude towards the dance.This girl's home life was bad. She was constantly put down mentally by her mother, even in front of her friend Lonnie, to the point that the narrator envied Lonnie on account that her mother died and she lived alone with her father. "'I doubt if she appreciates it.' She enraged me, talking like this to Lonnie, as if Lonnie were grown up and I were still a child." Her mother was obscene in the house; the description that is given would make one sick. It is said that she did not take care of herself in the house, and exposed her lumpy veins to the in-house public. This probably made the narrator t... Red Dress by Alice Munro Essay -- Red Dress Alice Munro "Red Dress" by Alice Munro The short story "Red Dress" by Alice Munro is about a young girl's first high school dance. Her home and school environment determined her attitude towards the dance.This girl's home life was bad. She was constantly put down mentally by her mother, even in front of her friend Lonnie, to the point that the narrator envied Lonnie on account that her mother died and she lived alone with her father. "'I doubt if she appreciates it.' She enraged me, talking like this to Lonnie, as if Lonnie were grown up and I were still a child." Her mother was obscene in the house; the description that is given would make one sick. It is said that she did not take care of herself in the house, and exposed her lumpy veins to the in-house public. This probably made the narrator t...

A Modern Modest Proposal

It is a truly depressing matter to witness the complete and utter destruction of Haiti. Since the earthquake, the nation has being slowing withering away. The people that inhabit the land are suffering terribly and enduring the most brutal conditions. Tent cities, populated by close to seven thousand people, are being subject to crime and the propagation of a multitude of diseases. Parentless children wander aimlessly, searching for any remnant of food or even a single droplet of water. If they do not find their precious water and food they will end up like many others who end up passing out due to starvation or dehydration and eventually dying. Only the fortunate have an actual place to call a home, if one considers four sticks embedded in the ground covered by old clothing a house. It is indisputable that a precarious situation exists in Haiti. Any moral human being must realize that action has to be taken. Haiti could serve as a valuable consumer market if the nation is restored back to a perpetual state of stability. It would aid every single American in that it could potentially boost our economy. It could serve as another place to have manufacturing done cheaply because Haitians are desperate for any job. We could use this nation for our advantage and integrate them as valuable aspects of our economy. The real question is not why should we help them; it actually is why should we not help this feeble nation. Haiti needs us great Americans to lend our hand and help them from their destruction and devastation. This predicament has engulfed the majority of my thoughts for the past few years. Constantly, weighing out the pros and cons of each and every situation. All of the other solutions just do not sufficiently mend the problems of Haiti, according to my calculations. This being true, the only plausible solution that would efficiently fix the immense amount of problems in Haiti is my proposal. It is reasonable to believe that the situation will only worsen. With new children being born due to the rape of women and the continuous manifestation of deadly infections it is becoming increasingly difficult for Haiti to recover. That is why direct and immediate action is imperative to the survival of this potential huge asset to America. My proposition is the perfect panacea for Haiti. It will bring an abrupt halt to all the problems in Haiti. No longer will a child have to scour the streets looking for food. No longer will mothers beg people to take their children to a safer environment. No longer will there be unconscious infants, due to dehydration and lack of nourishment, being lugged around by their elder siblings. The distress and chaos will come to an end if my modest proposal is followed with the utmost precision. It is now that I bring to you my modest proposal. It is simple really; slaughter the elderly, weak, sick, and the children, who are too young to fend for themselves. There is a plethora of uses that come from their bodies. First the bones can be used to build much more stable houses. They can act as a very sturdy shelter that will actually be able to withstand the rainy season, unlike their current houses built from simple cloth and sticks. Then the meat, which is not infected with disease, will act as valuable source of nourishment for the hungry. I have been reassured by an array of scientists that for every one hundred grams of brain there are: 78 grams of water, 10 grams of fat, 11 grams of protein, and 1 gram of carbohydrate. This will be an easy way to get the remaining population water and the necessary nutrition they need. I assure you that this is the most efficient way to provide shelter, food, and prevent the spread of disease. There is no feasible rejection to my proposal. All of those who claim there are alternative methods to helping the Haitians are mistaken. The idea that we should take more direct action in helping Haiti is laughable. I have ventured off into Haiti once to try and help them. I had success in helping a small population in Haiti. I gave them water, helped rebuild a school, and entertained the lonely children. But what does that do? Nothing. After all, they are still in desperation; constant help and gradually development of Haiti is not the answer, clearly. There has to be one defining movement that will drastically alter their condition of lives. People just tend to forget about problems that are not in the news. Due to the incurable attention deficit disorder that has cursed this country, Haiti requires immediate and drastic action. There is much humanitarian talk of alternative absurd methods to helping this country. One is attempting to fund raise in America and use that money to build hospitals and other necessary buildings. Another idea is to aid the Haitians in reconstructing their society rather than just throwing food and water at them; basically help them become a self-sustaining nation. â€Å"Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a ifetime,† obviously this Chinese proverb is just nonsense. There have even been suggestions to try and work cohesively on an international level. With these foolish proposals it should be obvious that it is mine that is the most logical and efficient. I will be the first one to initiate my proposal. I am traveling this April to do so. I have been accepting donations to fund my purchase of the toxins that will kill those who need to be killed. So I call upon the people of America to rise up and overcome their ignorance and help this nation in a true state of need.