PRESENTATION Essay Example | Topics and Well Written Essays - 1000 words

PRESENTATION - Essay Example (Hughes, et al 2004 p.160). Danforth Prince and Darwin Porter (2004) state that the Tate Modern is viewer-friendly with eye-level hangings.(p.166). The national collection of British art from 1500 to the present day, as well as international modern art from 1900 are displayed. The collection is spread over five floors, and encompasses art in all its forms. The works are displayed thematically rather than chronologically. The Tate Modern is famous for its special exhibitions. (Berry; Else 2005 p.109). In some rooms, paintings, sculptures and installations are placed adjacent to each other. Olson et al (2004) feel that the thematic display concept is challenging, â€Å"but they often seem spurious, lacking the quirky spirit of a mixed private collection where one person’s taste is the guide.† (p. 405). Customer Profile: Every year the Tate Modern works with a market research company to find out more about its visitors. Some of the findings of Tate Audience Research 2005-2006, at the art gallery by the BDRC: Business Development Research Consultants, are presented1: Nationality: Visitors from all over the world visit Tate Modern, from which a third are from Europe, most of whom live in London, others in the South East and in the rest of UK. 43% of visitors are male and 57% female. Frequency: At Tate Modern, an average of 45% of visitors are on their first visit, 43% have visited in the last 12 months and 12% have been over a year ago. Age-group: More than a third of the visitors at Tate Modern are in the age group of 25-34. The next largest age group is 17-24, followed by the group 45-59 years old, and only 9% are 60+ in age. Display of Braque’s Work in Tate Modern: The entire range of Braque’s work is on display. Having trained in Art, in 1906 Braque began painting landscapes in the ‘Fauve’ style. But in